High Definition Makeup * Summer Series
August 20 + 27, 2008Orielle Creative Company proudly presents two informative and exciting industry seminars that will bring you the latest in what is new in High Definition makeup with the International leader in HD makeup -- MAKE UP FOR EVER (Web Site: http://www.makeupforever.com).
Come share an evening with us to learn and prepare for the HD explosion with cutting-edge makeup essentials that every professional will need to remain competitive and current in media with the HD technology shift. The Summer Series is geared towards Newscasters, On-Camera Talent in Film, TV, and Commercials, Stage Actors, and Models -- both women and men, and all are welcome. Join us to see what all the buzz is about. We have a line-up of dynamic professional makeup artist presenters for special topic evenings you will not want to miss!
High Definition Makeup * Summer Series
Wednesday - August 20, 2008
6:30p - 8:00p
HD Makeup Techniques
This seminar is created specifically for talent and professionals who are faced with the new frontier of high definition television and film. Learn what you need to know to have a natural look on-camera.
Presenter: Kevin J. Bennett, Director of Artistry & Development
Kevins love affair with make up was ignited by the dawn of the Supermodel in the 80s, as he was fascinated by the intense media focus on these catwalk superstars and the celebrity status of the artists who created their looks. His experience includes prestigious retailers such as Bergdorf Goodman, Barneys, Henri Bendel and the famous Peter Coppola Salon on Madison Avenue. Kevin then spent 9 years as Key Make Up Artist for two network shows, Another World and As The World Turns for which he received two Emmy Awards followed by working on primetime shows including Law & Order, national commercials and lifestyle shows for Discovery, E!, and Scripps networks. As an accomplished educator, Kevin teaches intermediate to advanced make up techniques, and serves as a Product Development Advisor to Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER.
Wednesday - August 27, 2008
6:30p - 8:00p
Corrective Makeup Techniques
Learn the basics of working with your own face -- shape and undertones, to achieve natural beauty without looking made up -- that will take you from auditions to agent meetings, public appearances, speaking engagements, and more.
Presenter: Floriane David, Director - New York City Academy
Floriane taught at the MAKE UP FOR EVER ACADEMY in Paris, and most recently at the well-regarded London College of Fashion, as well as amongst other revered schools in London, including Westminster College and London School of Beauty. She initially studied at Ecole Chauvea, (a very exclusive makeup school in Paris) under the direction of MAKE UP FOR EVER creator, Dany Sanz where she gained skills and experience in the world of make up. Her passion for transformation apparent in her aptitude for stage make up, body painting and special effects, led her to become a member of the MAKE UP FOR EVER family as an international trainer and now as the Director of the MAKE UP FOR EVER ACADEMY in New York.
* * *
Talk One-on-One with MAKE UP FOR EVER Professional Makeup Artists
Get answers to your Individual Questions about how to look your best in HD
Find out personalized solutions to fit your needs
Stay connected for Industry Discounts
Where: MAKE UP FOR EVER Flagship Store, 8 East 12th Street, NYC
between 5th Avenue & University Place
When: Wednesday - August 20, 2008 + Wednesday - August 27, 2008
Time: 6:30p - 8:00p
Cost: $40.00 per session
Link to Purchase Your Ticket:
http://www.brownpapertickets.com/event/40652
or call 24/7 Ticket Hotline: 1-800-838-3006
* Doors Open at 6:00p for guest check-in and light refreshments *
A portion of the proceeds from this event will be donated
by Orielle Creative Company to:
The Dove® Campaign for Real Beauty
The Dove® Self-Esteem Fund
For more information: http://www.dove.us/#/CFRB/selfesteem/
For Additional Information Contact:
Sheila L. Speller, Orielle Creative Company
p: 917-446-2646
e: sheila@OrielleCreativeCompany.com
Come share an evening with us to learn and prepare for the HD explosion with cutting-edge makeup essentials that every professional will need to remain competitive and current in media with the HD technology shift. The Summer Series is geared towards Newscasters, On-Camera Talent in Film, TV, and Commercials, Stage Actors, and Models -- both women and men, and all are welcome. Join us to see what all the buzz is about. We have a line-up of dynamic professional makeup artist presenters for special topic evenings you will not want to miss!
High Definition Makeup * Summer Series
Wednesday - August 20, 2008
6:30p - 8:00p
HD Makeup Techniques
This seminar is created specifically for talent and professionals who are faced with the new frontier of high definition television and film. Learn what you need to know to have a natural look on-camera.
Presenter: Kevin J. Bennett, Director of Artistry & Development
Kevins love affair with make up was ignited by the dawn of the Supermodel in the 80s, as he was fascinated by the intense media focus on these catwalk superstars and the celebrity status of the artists who created their looks. His experience includes prestigious retailers such as Bergdorf Goodman, Barneys, Henri Bendel and the famous Peter Coppola Salon on Madison Avenue. Kevin then spent 9 years as Key Make Up Artist for two network shows, Another World and As The World Turns for which he received two Emmy Awards followed by working on primetime shows including Law & Order, national commercials and lifestyle shows for Discovery, E!, and Scripps networks. As an accomplished educator, Kevin teaches intermediate to advanced make up techniques, and serves as a Product Development Advisor to Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER.
Wednesday - August 27, 2008
6:30p - 8:00p
Corrective Makeup Techniques
Learn the basics of working with your own face -- shape and undertones, to achieve natural beauty without looking made up -- that will take you from auditions to agent meetings, public appearances, speaking engagements, and more.
Presenter: Floriane David, Director - New York City Academy
Floriane taught at the MAKE UP FOR EVER ACADEMY in Paris, and most recently at the well-regarded London College of Fashion, as well as amongst other revered schools in London, including Westminster College and London School of Beauty. She initially studied at Ecole Chauvea, (a very exclusive makeup school in Paris) under the direction of MAKE UP FOR EVER creator, Dany Sanz where she gained skills and experience in the world of make up. Her passion for transformation apparent in her aptitude for stage make up, body painting and special effects, led her to become a member of the MAKE UP FOR EVER family as an international trainer and now as the Director of the MAKE UP FOR EVER ACADEMY in New York.
* * *
Talk One-on-One with MAKE UP FOR EVER Professional Makeup Artists
Get answers to your Individual Questions about how to look your best in HD
Find out personalized solutions to fit your needs
Stay connected for Industry Discounts
Where: MAKE UP FOR EVER Flagship Store, 8 East 12th Street, NYC
between 5th Avenue & University Place
When: Wednesday - August 20, 2008 + Wednesday - August 27, 2008
Time: 6:30p - 8:00p
Cost: $40.00 per session
Link to Purchase Your Ticket:
http://www.brownpapertickets.com/event/40652
or call 24/7 Ticket Hotline: 1-800-838-3006
* Doors Open at 6:00p for guest check-in and light refreshments *
A portion of the proceeds from this event will be donated
by Orielle Creative Company to:
The Dove® Campaign for Real Beauty
The Dove® Self-Esteem Fund
For more information: http://www.dove.us/#/CFRB/selfesteem/
For Additional Information Contact:
Sheila L. Speller, Orielle Creative Company
p: 917-446-2646
e: sheila@OrielleCreativeCompany.com
Thank You for Joining Us!
February 5, 2008Thank you all who joined us at the reading for Another Mans Poison at The Sage Theatre on Monday, February 4th. We had a large show of support with two robust audiences who viewed this first public reading of the play, and honest and insightful feedback from many who were touched by this play. And the response is still coming in. So, we have work to do, but we will be back with Another Mans Poison. For those of you who were unable to attend, we hope to see you next time!
A special thank you to the Cast, Connie Norwood Director, Leslie A. Lopez, Guest Relations, Melissa Abreu Production Assistant, and George O. Brome Playwright.
Sheila.
A special thank you to the Cast, Connie Norwood Director, Leslie A. Lopez, Guest Relations, Melissa Abreu Production Assistant, and George O. Brome Playwright.
Sheila.
... Another Mans Poison - Equity Stage Reading
February 4, 2008You are invited to be our guest at the Equity Stage Reading of the play Another Mans Poison by George O. Brome, directed by Connie Norwood, on Monday, February 4th, at The Sage Theatre, 711 Seventh Avenue, NYC -- Readings at 2:30pm and 6:30pm. RSVP is required.
About the Play.
...Another Mans Poison reveals the irony of the sweet revenge of success set in the fascinating backdrop of primetime television.
When the struggling comedian, Frankie Masters, finally gets his shot at his own network television show in 1970, his imminent success exposes the hidden conflict and mounting turmoil of his personal life. This play takes place at a time before celebrity gossip and tabloid exposés were the norm. It takes a close look at lives intertwined -- where each character has a price to pay and a very personal life dilemma that will forever impact the other. It is a pivotal time in our history, where the Vietnam War, exposing the racial divide, and the politicizing of sexual identity all conspire to add depth and texture to the drama.
This potent play is a quintessential Hollywood story with a distinct New York bite. ...Another Mans Poison is full of pointed humor, straightforward drama, and feeds our incessant desire to peer into the making of a celebrity. It is a story of family, reaching for goals, and the choices that are made along the way.
The versatile cast lends a tense, but humorous hand in telling Frankies story of how -- ONE MANS FEAST IS ... ANOTHER MANS POISON
The Cast.
Albert Johnson Christmas*, Penelope Darcel*, Neville Braithwaite,
Alex Emanuel*, Toni Stanton, Dennis Hearn*, Chuck Baron*
* Actors appearing Courtesy of Actors Equity Association
February 4, 2008
The Sage Theatre
711 Seventh Avenue (between 47th & 48th Streets) 2nd Floor
Reading Times: 2:30pm & 6:30pm
Admission: FREE
To attend RSVP at
http://www.brownpapertickets.com/event/26861
or call: Brown Paper Tickets 24/7 Ticket Hotline
1-800-838-3006
Discussion of the play after each Reading
Orielle Productions and Broliver Productions, Producers
About the Play.
...Another Mans Poison reveals the irony of the sweet revenge of success set in the fascinating backdrop of primetime television.
When the struggling comedian, Frankie Masters, finally gets his shot at his own network television show in 1970, his imminent success exposes the hidden conflict and mounting turmoil of his personal life. This play takes place at a time before celebrity gossip and tabloid exposés were the norm. It takes a close look at lives intertwined -- where each character has a price to pay and a very personal life dilemma that will forever impact the other. It is a pivotal time in our history, where the Vietnam War, exposing the racial divide, and the politicizing of sexual identity all conspire to add depth and texture to the drama.
This potent play is a quintessential Hollywood story with a distinct New York bite. ...Another Mans Poison is full of pointed humor, straightforward drama, and feeds our incessant desire to peer into the making of a celebrity. It is a story of family, reaching for goals, and the choices that are made along the way.
The versatile cast lends a tense, but humorous hand in telling Frankies story of how -- ONE MANS FEAST IS ... ANOTHER MANS POISON
The Cast.
Albert Johnson Christmas*, Penelope Darcel*, Neville Braithwaite,
Alex Emanuel*, Toni Stanton, Dennis Hearn*, Chuck Baron*
* Actors appearing Courtesy of Actors Equity Association
February 4, 2008
The Sage Theatre
711 Seventh Avenue (between 47th & 48th Streets) 2nd Floor
Reading Times: 2:30pm & 6:30pm
Admission: FREE
To attend RSVP at
http://www.brownpapertickets.com/event/26861
or call: Brown Paper Tickets 24/7 Ticket Hotline
1-800-838-3006
Discussion of the play after each Reading
Orielle Productions and Broliver Productions, Producers
Auditioning Actors for ...Another Man`s Poison
November 9, 2007Orielle Creative is holding auditions for: ...Another Man’s Poison by George O. Brome
Casting Union/Non-Union actors for Equity Stage Reading performance and future full performance. Pay. ...Another Man’s Poison is a period piece circa 1970, with comedy and drama.
Character Breakdown:
Frankie Masters/Wilhelmena: African-American, 35-45 yo. Comedian. Struggled through showbiz maze to make it. Wilhelmina, think Flip Wilson’s character Geraldine, a fit, funny sketch comedic actor, dresses in drag, classy not trashy. Must have physical humor skills. Ability to show off versatility in range of acting skills for varied character roles.
Pauline: African-American, 35-45 yo. Frankie’s wife. Friendly. Protective of son, has grown weary of absentee husband.
Alan: African-American, 18-25 yo. Frankie and Pauline’s 19 yo. son. Bright, slender, clean-shaven, Columbia student.
Mel Stein: (also: Policeman, Television Director’s Voice) Caucasian, 40-45 yo. Frankie’s Agent-Manager. Fit, well-groomed. Ability to show off range of acting skills for varied character roles.
Sarah: (also: Assistant, Mrs. Baddly, Chilli Chuckles, Emergency Room Nurse) Caucasian, 40-50 yo. Character actress. Mrs. Baddly, a plain homely housewife, Ruth Buzzy/Madelaine Kahn type. Chilli Chuckles, light-weight commercial actress. Must have physical humor skills. Ability to show off versatility in range of acting skills for varied character roles.
Dick: (also: Mr. Howells, Will Upstage, General Principul, Emergency Room Doctor) Caucasian, 40-50 yo. Character actor. Mr. Howells, a therapy client, Don Knotts type. Will Upstage, self-important acting coach. General Principul, battle tested Army General. Must have physical humor skills. Ability to show off versatility in range of acting skills for varied character roles.
Auditions will be held Friday, November 9th
Times Square Arts Center, 300 West 43rd Street, Room 508 (btwn 8th & 9th Av)
Frankie/Wilhelmena 11a-1p
Pauline 1p-2p
Alan 2p-3p
Mel 3p-4p
Sarah 4p-5p
Dick 5p-6p
Call-Back Auditions will be held Saturday, November 10th
419 Lafayette Street, 4th Floor, 12:00noon to 3pm
Table Read will be held Sunday, November 11th
419 Lafayette Street, 4th Floor, 11:30am to 3pm
Submit your 8x10 and resume asap to:
Sheila Speller, Producer at AnotherMansPoison@gmail.com
Write in Subject Line: AMP - YourName/Character
Accepting submissions until November 7th. Sides will be sent via e-mail.
If you have any questions, please call: 917-446-2646.
Thank you.
Sheila Speller/Orielle Creative Company and Broliver Productions -- Producers
Casting Union/Non-Union actors for Equity Stage Reading performance and future full performance. Pay. ...Another Man’s Poison is a period piece circa 1970, with comedy and drama.
Character Breakdown:
Frankie Masters/Wilhelmena: African-American, 35-45 yo. Comedian. Struggled through showbiz maze to make it. Wilhelmina, think Flip Wilson’s character Geraldine, a fit, funny sketch comedic actor, dresses in drag, classy not trashy. Must have physical humor skills. Ability to show off versatility in range of acting skills for varied character roles.
Pauline: African-American, 35-45 yo. Frankie’s wife. Friendly. Protective of son, has grown weary of absentee husband.
Alan: African-American, 18-25 yo. Frankie and Pauline’s 19 yo. son. Bright, slender, clean-shaven, Columbia student.
Mel Stein: (also: Policeman, Television Director’s Voice) Caucasian, 40-45 yo. Frankie’s Agent-Manager. Fit, well-groomed. Ability to show off range of acting skills for varied character roles.
Sarah: (also: Assistant, Mrs. Baddly, Chilli Chuckles, Emergency Room Nurse) Caucasian, 40-50 yo. Character actress. Mrs. Baddly, a plain homely housewife, Ruth Buzzy/Madelaine Kahn type. Chilli Chuckles, light-weight commercial actress. Must have physical humor skills. Ability to show off versatility in range of acting skills for varied character roles.
Dick: (also: Mr. Howells, Will Upstage, General Principul, Emergency Room Doctor) Caucasian, 40-50 yo. Character actor. Mr. Howells, a therapy client, Don Knotts type. Will Upstage, self-important acting coach. General Principul, battle tested Army General. Must have physical humor skills. Ability to show off versatility in range of acting skills for varied character roles.
Auditions will be held Friday, November 9th
Times Square Arts Center, 300 West 43rd Street, Room 508 (btwn 8th & 9th Av)
Frankie/Wilhelmena 11a-1p
Pauline 1p-2p
Alan 2p-3p
Mel 3p-4p
Sarah 4p-5p
Dick 5p-6p
Call-Back Auditions will be held Saturday, November 10th
419 Lafayette Street, 4th Floor, 12:00noon to 3pm
Table Read will be held Sunday, November 11th
419 Lafayette Street, 4th Floor, 11:30am to 3pm
Submit your 8x10 and resume asap to:
Sheila Speller, Producer at AnotherMansPoison@gmail.com
Write in Subject Line: AMP - YourName/Character
Accepting submissions until November 7th. Sides will be sent via e-mail.
If you have any questions, please call: 917-446-2646.
Thank you.
Sheila Speller/Orielle Creative Company and Broliver Productions -- Producers
Orielle Creative and AAPEX Collaborate Evening of Theatre
September 24, 2007The French Language Acting Project and The African American Playwrights Exchange present:
Les Poupées
By Todd Stones
Directed by Elowyn Castle
Produced by Jaz Dorsey
Kayvon Lady
(a scene from the play - Another Man’s Poison)
By George O. Brome
Directed by Misti Wills
Produced by Sheila Speller
Monday, September 24, 2007 at 7 p.m.
The Players Club
16 Gramercy Park South, NYC
Free Event, RSVP Required
If you’d like to attend, please RSVP to: Jaz Dorsey, jazmn47@aol.com
* Important, please note:
Les Poupees is presented and performed entirely in French. Les Poupees will start at 7:00pm.
Kayvon Lady will start at 8:00pm.
Les Poupées
By Todd Stones
Directed by Elowyn Castle
Produced by Jaz Dorsey
Kayvon Lady
(a scene from the play - Another Man’s Poison)
By George O. Brome
Directed by Misti Wills
Produced by Sheila Speller
Monday, September 24, 2007 at 7 p.m.
The Players Club
16 Gramercy Park South, NYC
Free Event, RSVP Required
If you’d like to attend, please RSVP to: Jaz Dorsey, jazmn47@aol.com
* Important, please note:
Les Poupees is presented and performed entirely in French. Les Poupees will start at 7:00pm.
Kayvon Lady will start at 8:00pm.
Keynote Speaker at Upward Bound Graduation Ceremony, BMCC
June 9, 2007It was an honor to be invited to present the Keynote Address at the Upward Bound graduation ceremony held on Saturday, June 9, 2007 at the Borough of Manhattan Community College. Invited by Program Director, Ms. Antonette McKain and her Assistant Director, Mr. Stephen Lampedusa -- it was an afternoon of celebration and recognition of the achievements of the comitted and hard-working students, many who have been with the program for the past four years, and who are now moving forward and will begin college in the Fall. Upward Bound is a program that provides fundamental support to participants in their preparation for college entrance. High school students begin from grade 9 andd continue through grade 12. The program provides opportunities for participants to succeed in their precollege performance and ultimately in their higher education pursuits. Upward Bound serves: high school students from low-income families; high school students from families in which neither parent holds a bachelor\\\'s degree. The goal of Upward Bound is to increase the rate at which participants complete secondary education and enroll in and graduate from institutions of postsecondary education.
Meet & Greet Event at NYWIFT!
May 19, 2007Produced an annual Meet & Greet event at the headquarters of New York Women in Film and Television, NYC on behalf of the New York Coalition of Professional Women in Arts & Media. It was an informative and fun evening for all who attended. There was a gathering of members who, after the introductions and brief history overview, everyone was invited to chat and socialize at a lovely reception complete with appetizing refreshments. A mini-Blatant Self Interest Networking session that gave an opportunity for everyone in the group share what they do, and what they need -- goods, services, etc. to do what they do, even better! The purpose of the Meet & Greet is to inform members of supporting organizations know of the programs and benefits of the Coalition, which provides a centralized resource for professional women in the performing arts and media arts -- and that they can participate in the programming during the course of the year -- information sharing, networking and mentoring for career and personal development. Thanks to Terrie Lawler, President, NYWIFT and Josepha Jaime, Membership Coordinator, NYWIFT, and all of the Coalition Board members who attended to help make this event a success! Thanks.
Article - Orielle Creative Company: Organzing Your Creative Life
April 2007ORIELLE CREATIVE COMPANY: ORGANIZING YOUR CREATIVE LIFE by Gregory Koutrouby
“Fortunately or unfortunately, my plans are always big”.
Whimsically, those words danced out of Sheila Speller’s mouth as we exited her office on Lafayette Street, Manhattan. Ms. Speller, president and founder of Orielle Creative Company, had just finished conducting a seminar designed to help creative artists combine their talent with business skills. And with today’s arts and entertainment industry, Speller knows this combination is nothing short of necessity. The seminars have become a monthly standard, and artists from all sorts of fields have been catching on. To Speller, this only makes sense.
“I started looking at artists across the board. They all have to deal with the business aspect of the industry that they create their art for. And I really do believe that creative people have a business head they don’t necessarily tap into.”
In plain truth, this untapped resource can ultimately delay (or even end) an artist’s dream. Let’s face it—the business side of being a creative artist is not fun or easy for most. An emerging or even established artist may put tremendous effort into the business aspect of their craft, partially planning but partially guessing that they’re going in the right direction with those efforts. It’s not good enough. Enter Orielle Creative Company. Speller knows that even dominantly creative people do have that CEO mentality—that business sense—somewhere inside. She helps artists discover and cultivate their business plans and practices for their professional goals. Again, this is a simple point for Speller. Why shouldn’t the creative person have an idea of what their voyage will be? In fact, according to Speller there are many similarities between businesses and creative artists and how they present themselves.
“I like to think of myself as someone who just communicates those similarities in a language that’s palatable to a creative person. Because it’s really not foreign. You really do possess all of those attributes.”
Speller quickly emphasizes, “For an artist of any discipline, it takes serious focus and dedicated discipline to tap into their creativity, as it should.” And Speller ensures that her commitment is “for the artist to remain concentrated on their creativity and to grow as an artist, but to add a layer of useful know-how for the business side.”
No more than five minutes into the seminar that afternoon, I was beginning to see artists’ thoughts—once bunched up and twisted—become untangled and straight. Speller speaks in a very direct and motivating way, and between speaking and jotting down key phrases and ideas on the large dry-erase board behind her, she passes around just a few leaflets and worksheets that the artists snatch up eagerly. The gears are churning.
Being in the company of Ms. Speller provides an instant jolt of energy and confidence, along with a real sense of organization (and all this from just one group seminar). She also offers one-on-one sessions in two-month packages, so the artist can keep coming back for more gems of wisdom, and Artist Development for those working towards a long-term project. These services are offered through Orielle Artists, just part of what she offers under the Orielle Creative umbrella.
Orielle Productions provides development services and production planning for theatre, television, and film. Orielle Business Solutions provides business-planning services for non-profit arts organizations and small business entertainment and media-related companies. Quite a large umbrella. However, a brief look at the bio published on her web site (http://www.OrielleCreativeCompany.com) will confirm her qualifications to offer assistance in all these areas. More than 20 years in front of the camera and behind-the-scenes in the performing arts and entertainment industry; a private creative coach; independent short film director; theatre/arts administration consultant and public speaker. And, she holds an M.B.A. degree specializing in Media Management.
“In part, the idea for Orielle Creative came out of coaching creatively. It came from years of hearing what people seemed to be missing. Also, it came from friends or associates in the business who’d ask me for advice. I used to do it off-the-cuff. But then when I started having those same people coming back to me with results from suggestions I had given, that’s when I started to take myself seriously. So it has been kind of innate. But again, I understand the passion, the highs and lows connected with pursuing a creative path, and I love and respect the artist.”
Ultimately, Ms. Speller’s work is inspirational. At times, it even helps to re-inspire. “I have people who come in to meet with me who just need for someone to listen to the direction they are trying to take their ideas, or when they are stuck, talk about how to get jumpstarted again. And, I hear often and honestly, that they just don’t like the business, so I help them feel more comfortable dealing with it, navigating through it. We all have things that we don’t like to do, but we should at least understand it. I’ve helped some to uncover hidden talents and to get rid of really bad habits so they can move forward. Oftentimes it has to do with being a little more business-minded and creative at the same time. They end up in a new exciting place altogether and so does their work.”
We likened the success artists have had working with Orielle to a baby bird leaving the nest. Sheila elaborated.
“Sometimes the baby bird wants to stay in the nest. And I do have to push them out of the nest. Now, after they’re pushed out of the nest and they do something out in the real world to show their commitment, they can come back—preferably with a new goal—and then we have established a relationship of knowing how we work together. And so then typically our process moves forward a little quicker and progresses more smoothly. Sometimes I get a little resistance initially, but we work through it together.”
Resultant from this success, Ms. Speller’s work staff will soon be growing. Further still, Orielle Creative will be expanding to include licensing agent services—utilizing licensing to transform the artist and/or their work into a brand, and marketing their work to help generate brand awareness and an all-important revenue stream. So yes, plans in this “nest” are indeed always big.
Something very noticeable when working with Sheila is how she’ll every so often produce a wonderfully hopeful, excited sort of look. She’ll just smile brightly, raise an eyebrow, and glance up into the corner of the room. It makes one think she has a lot planned out, and that she is sure what she has planned will indeed happen. And with Sheila’s experience, perhaps she knows what the creative artist needs more than the artist themselves. Her company was given the name Orielle, which means “golden angel of destiny” and Sheila seems to be one angel destined to help guide artists in a very important way.
Gregory Koutrouby is a freelance writer and is currently working on his exciting new project -- a thousand stories.
[ Related Web Link ] “Fortunately or unfortunately, my plans are always big”.
Whimsically, those words danced out of Sheila Speller’s mouth as we exited her office on Lafayette Street, Manhattan. Ms. Speller, president and founder of Orielle Creative Company, had just finished conducting a seminar designed to help creative artists combine their talent with business skills. And with today’s arts and entertainment industry, Speller knows this combination is nothing short of necessity. The seminars have become a monthly standard, and artists from all sorts of fields have been catching on. To Speller, this only makes sense.
“I started looking at artists across the board. They all have to deal with the business aspect of the industry that they create their art for. And I really do believe that creative people have a business head they don’t necessarily tap into.”
In plain truth, this untapped resource can ultimately delay (or even end) an artist’s dream. Let’s face it—the business side of being a creative artist is not fun or easy for most. An emerging or even established artist may put tremendous effort into the business aspect of their craft, partially planning but partially guessing that they’re going in the right direction with those efforts. It’s not good enough. Enter Orielle Creative Company. Speller knows that even dominantly creative people do have that CEO mentality—that business sense—somewhere inside. She helps artists discover and cultivate their business plans and practices for their professional goals. Again, this is a simple point for Speller. Why shouldn’t the creative person have an idea of what their voyage will be? In fact, according to Speller there are many similarities between businesses and creative artists and how they present themselves.
“I like to think of myself as someone who just communicates those similarities in a language that’s palatable to a creative person. Because it’s really not foreign. You really do possess all of those attributes.”
Speller quickly emphasizes, “For an artist of any discipline, it takes serious focus and dedicated discipline to tap into their creativity, as it should.” And Speller ensures that her commitment is “for the artist to remain concentrated on their creativity and to grow as an artist, but to add a layer of useful know-how for the business side.”
No more than five minutes into the seminar that afternoon, I was beginning to see artists’ thoughts—once bunched up and twisted—become untangled and straight. Speller speaks in a very direct and motivating way, and between speaking and jotting down key phrases and ideas on the large dry-erase board behind her, she passes around just a few leaflets and worksheets that the artists snatch up eagerly. The gears are churning.
Being in the company of Ms. Speller provides an instant jolt of energy and confidence, along with a real sense of organization (and all this from just one group seminar). She also offers one-on-one sessions in two-month packages, so the artist can keep coming back for more gems of wisdom, and Artist Development for those working towards a long-term project. These services are offered through Orielle Artists, just part of what she offers under the Orielle Creative umbrella.
Orielle Productions provides development services and production planning for theatre, television, and film. Orielle Business Solutions provides business-planning services for non-profit arts organizations and small business entertainment and media-related companies. Quite a large umbrella. However, a brief look at the bio published on her web site (http://www.OrielleCreativeCompany.com) will confirm her qualifications to offer assistance in all these areas. More than 20 years in front of the camera and behind-the-scenes in the performing arts and entertainment industry; a private creative coach; independent short film director; theatre/arts administration consultant and public speaker. And, she holds an M.B.A. degree specializing in Media Management.
“In part, the idea for Orielle Creative came out of coaching creatively. It came from years of hearing what people seemed to be missing. Also, it came from friends or associates in the business who’d ask me for advice. I used to do it off-the-cuff. But then when I started having those same people coming back to me with results from suggestions I had given, that’s when I started to take myself seriously. So it has been kind of innate. But again, I understand the passion, the highs and lows connected with pursuing a creative path, and I love and respect the artist.”
Ultimately, Ms. Speller’s work is inspirational. At times, it even helps to re-inspire. “I have people who come in to meet with me who just need for someone to listen to the direction they are trying to take their ideas, or when they are stuck, talk about how to get jumpstarted again. And, I hear often and honestly, that they just don’t like the business, so I help them feel more comfortable dealing with it, navigating through it. We all have things that we don’t like to do, but we should at least understand it. I’ve helped some to uncover hidden talents and to get rid of really bad habits so they can move forward. Oftentimes it has to do with being a little more business-minded and creative at the same time. They end up in a new exciting place altogether and so does their work.”
We likened the success artists have had working with Orielle to a baby bird leaving the nest. Sheila elaborated.
“Sometimes the baby bird wants to stay in the nest. And I do have to push them out of the nest. Now, after they’re pushed out of the nest and they do something out in the real world to show their commitment, they can come back—preferably with a new goal—and then we have established a relationship of knowing how we work together. And so then typically our process moves forward a little quicker and progresses more smoothly. Sometimes I get a little resistance initially, but we work through it together.”
Resultant from this success, Ms. Speller’s work staff will soon be growing. Further still, Orielle Creative will be expanding to include licensing agent services—utilizing licensing to transform the artist and/or their work into a brand, and marketing their work to help generate brand awareness and an all-important revenue stream. So yes, plans in this “nest” are indeed always big.
Something very noticeable when working with Sheila is how she’ll every so often produce a wonderfully hopeful, excited sort of look. She’ll just smile brightly, raise an eyebrow, and glance up into the corner of the room. It makes one think she has a lot planned out, and that she is sure what she has planned will indeed happen. And with Sheila’s experience, perhaps she knows what the creative artist needs more than the artist themselves. Her company was given the name Orielle, which means “golden angel of destiny” and Sheila seems to be one angel destined to help guide artists in a very important way.
Gregory Koutrouby is a freelance writer and is currently working on his exciting new project -- a thousand stories.
NYC Reading of The Awakening of Angel DeLuna
March 15, 2007Announcing an original new musical The Awakening of Angel DeLuna by Judylynn Schmidt & Lee Ellis.
Join us as we begin the journey to Broadway!
Angel DeLuna is the story of a circus performer who fell from the trapeze years ago. Angel was given the job of running the beautiful antique Center of the Universe carousel, with its hand painted angels, whimsical dancing carousel animals and just out of reach brass rings. She refuses to accept that her beloved partner, Monty, left her dropping from the trapeze ... insisting instead that she flew from the high wire with the angels and landed at the carousel.
She believes today -- her birthday -- that her beloved trapeze partner Monty will finally return, that she will get her wings ... and they will fly again -- together forever! Unbeknownst to Angel, the shifty circus owner, C. Deuce has sold the carousel to an auction house and it will be dismantled to make room for a video arcade -- right before her eyes. Ollie the Clown, who has loved Angel from afar, tries desperately to hold Angels fragile world together as her Universe disappears. With the help of Ollie, she finally awakens, as together they rediscover the heart of what truly matters in life.
An informal full reading will take place at The Dramatists Guild, 1501 Broadway, in the Frederick Loewe Room, 7th Floor at 6:30pm. There will be a reception before and after the reading.
Creative Team:
Judylynn Schmidt, Book & Lyrics
Lee Ellis, Music & Lyrics
Bob Reich, Producer
Sheila Speller, Producer
Join us as we begin the journey to Broadway!
Angel DeLuna is the story of a circus performer who fell from the trapeze years ago. Angel was given the job of running the beautiful antique Center of the Universe carousel, with its hand painted angels, whimsical dancing carousel animals and just out of reach brass rings. She refuses to accept that her beloved partner, Monty, left her dropping from the trapeze ... insisting instead that she flew from the high wire with the angels and landed at the carousel.
She believes today -- her birthday -- that her beloved trapeze partner Monty will finally return, that she will get her wings ... and they will fly again -- together forever! Unbeknownst to Angel, the shifty circus owner, C. Deuce has sold the carousel to an auction house and it will be dismantled to make room for a video arcade -- right before her eyes. Ollie the Clown, who has loved Angel from afar, tries desperately to hold Angels fragile world together as her Universe disappears. With the help of Ollie, she finally awakens, as together they rediscover the heart of what truly matters in life.
An informal full reading will take place at The Dramatists Guild, 1501 Broadway, in the Frederick Loewe Room, 7th Floor at 6:30pm. There will be a reception before and after the reading.
Creative Team:
Judylynn Schmidt, Book & Lyrics
Lee Ellis, Music & Lyrics
Bob Reich, Producer
Sheila Speller, Producer
New Board Member Post - NYCWAM
March 5, 2007Newly-appointed to the Board of the New York Coalition of Professional Women in Arts & Media (NYCWAM). As a Board Member, I will be participating as the NYWIFT representative (New York Women in Film & Television).
NYCWAM is a professional coalition of representatives from each of its member organizations, that serves over 80,000 professional women in the arts and media industries.
Through its member and affiliate organizations, the coalition represents over 80,000 women in the arts and media industries.
Member Organizations:
Actors Equity Association
American Federation of Television & Radio Artists
Dramatists Guild
The League of Professional Theatre Women/NY
National Academy of Television Arts & Sciences/NY
New York Women in Film & Television
Screen Actors Guild
Society of Stage Directors & Choreographers
Womens Media Center
Writers Guild of America, East
[ Related Web Link ] NYCWAM is a professional coalition of representatives from each of its member organizations, that serves over 80,000 professional women in the arts and media industries.
Through its member and affiliate organizations, the coalition represents over 80,000 women in the arts and media industries.
Member Organizations:
Actors Equity Association
American Federation of Television & Radio Artists
Dramatists Guild
The League of Professional Theatre Women/NY
National Academy of Television Arts & Sciences/NY
New York Women in Film & Television
Screen Actors Guild
Society of Stage Directors & Choreographers
Womens Media Center
Writers Guild of America, East
Nomination Confirmed - 2007 CTI, Producer Program
February 2007I am honored to participate in the Producer program presented by the Commercial Theatre Institute. A special thank you to Bob Ost, President - Theatre Resources Unlimited, the organization that awarded a partial scholarship for my participation in the program. I look forward to joining many producers who have come before me, and learning from the best!
This intensive program presents a comprehensive overview of the many aspects of theatrical producing in the commercial arena. Sessions are scheduled for fourteen consecutive Monday nights beginning in February. Each session provides for in-depth discussions with working theatre professionals who give detailed, interactive presentations. Particular attention is given to the relationship between the for-profit and not-for-profit sectors in project development.
Admission is limited to 25 participants who must be nominated by a working management member of the professional theatre community.
[ Related Web Link ] This intensive program presents a comprehensive overview of the many aspects of theatrical producing in the commercial arena. Sessions are scheduled for fourteen consecutive Monday nights beginning in February. Each session provides for in-depth discussions with working theatre professionals who give detailed, interactive presentations. Particular attention is given to the relationship between the for-profit and not-for-profit sectors in project development.
Admission is limited to 25 participants who must be nominated by a working management member of the professional theatre community.
Orielle Creative Company seminar presentation at School of Visual Arts
November 2, 2006Guest Speaker/Presenter: Sheila L. Speller
Topic: Developing a Professional Support System: Business Essentials for Creative Professional
An evening with School of Visual Arts undergraduate & graduate students and alumni sponsored by the School of Visual Arts Office of Career Development
School of Visual Arts
New York, NY
Audience response to the evening:
Valuable subject! Fantastic
Excellent! I wish this was offered before I graduated.
Excellent
Sheila was wonderful and informative
Very interesting, really organized.
Great artist geared pep talk to be proactive about your career; solid review of good business practice.
She was very funny and got the audience involved, which kept things going. Info was very helpful.
Easy to digest and relates to a number of topics on the subject of creative professionalism, superb presentation.
Very informative! Thank you.
The program was really helpful. I have been researching networking and getting my work out there and nothing was as in-depth and clear as last night.
The lecture was really great. The speaker was great -- and touched on a lot of small things that often get overlooked.
I really enjoyed the program, thank you.
Very inspiring. I was awake the whole time.
It was definitely worth it, and I didnt even notice the time till after I left! So you know that it was good!!!
*Quotes and comments from attendees collected from audience response cards distributed by and appear courtesy of the Office of Career Development, School of Visual Arts.
[ Related Web Link ] Topic: Developing a Professional Support System: Business Essentials for Creative Professional
An evening with School of Visual Arts undergraduate & graduate students and alumni sponsored by the School of Visual Arts Office of Career Development
School of Visual Arts
New York, NY
Audience response to the evening:
Valuable subject! Fantastic
Excellent! I wish this was offered before I graduated.
Excellent
Sheila was wonderful and informative
Very interesting, really organized.
Great artist geared pep talk to be proactive about your career; solid review of good business practice.
She was very funny and got the audience involved, which kept things going. Info was very helpful.
Easy to digest and relates to a number of topics on the subject of creative professionalism, superb presentation.
Very informative! Thank you.
The program was really helpful. I have been researching networking and getting my work out there and nothing was as in-depth and clear as last night.
The lecture was really great. The speaker was great -- and touched on a lot of small things that often get overlooked.
I really enjoyed the program, thank you.
Very inspiring. I was awake the whole time.
It was definitely worth it, and I didnt even notice the time till after I left! So you know that it was good!!!
*Quotes and comments from attendees collected from audience response cards distributed by and appear courtesy of the Office of Career Development, School of Visual Arts.
Orielle Creative Company @ ActorFest NY 2006
October 14, 2006We are back at ActorFest!
What a great opportunity to meeet you in person. Stop by to visit the Orielle Creative Copmany exhibit booth at a spectacular day-long event of the acting community. Mark your calendar. We hope to see you there!
ActorFest NY 2006
Saturday, October 14
9:00a - 5:00p
New York Marriott Marquis
1535 Broadway (between 45th Str & 46th Str)
[ Related Web Link ] What a great opportunity to meeet you in person. Stop by to visit the Orielle Creative Copmany exhibit booth at a spectacular day-long event of the acting community. Mark your calendar. We hope to see you there!
ActorFest NY 2006
Saturday, October 14
9:00a - 5:00p
New York Marriott Marquis
1535 Broadway (between 45th Str & 46th Str)
Ossining Treasures: An Arts Festival
September 17, 2006Orielle Creative Company presented Ruth L. Williams, New York City artist at -- Ossining Treasures: An Arts Festival.
About the Artist:
Ruth Williams painting technique is inspired by Pointillism, and is characterized by dashes of vibrant, pulsating color, and visible brush strokes. Her objective is to create paintings that spread love and light into the universe. She emerged onto the art scene at the weekly gathering of artists showing and selling their work in front of the Metropolitan Museum of Art in New York City. Williams paintings are in numerous private and corporate collections worldwide. In 2004, she was awarded a Vermont Studio Center Art Residency Fellowship grant.
About the Artist:
Ruth Williams painting technique is inspired by Pointillism, and is characterized by dashes of vibrant, pulsating color, and visible brush strokes. Her objective is to create paintings that spread love and light into the universe. She emerged onto the art scene at the weekly gathering of artists showing and selling their work in front of the Metropolitan Museum of Art in New York City. Williams paintings are in numerous private and corporate collections worldwide. In 2004, she was awarded a Vermont Studio Center Art Residency Fellowship grant.
National Television Exposure for Orielle Creative Company
August 10, 2006MSNBC -- the all news channel, recently taped entrepreneurs at Sunshine Suites “every company under the sun” where Orielle Creative Company is one of their many diverse small business residents.
Their new show “Your Business” will focus exclusively on America’s small business entrepreneurs. The program will be the place to go for news, advice, guidance and tips for people who own businesses.
Orielle Creative Company president, Sheila L. Speller, appears in a video clip on the show and has the opportunity to pose a question for the show’s panel of small business professionals to answer with their expert opinion.
The show will be broadcast Sundays at 7:30am; with a repeat airing the following Saturday at 5:30am. The first show is scheduled for Sunday, August 13th.
[ Related Web Link ] Their new show “Your Business” will focus exclusively on America’s small business entrepreneurs. The program will be the place to go for news, advice, guidance and tips for people who own businesses.
Orielle Creative Company president, Sheila L. Speller, appears in a video clip on the show and has the opportunity to pose a question for the show’s panel of small business professionals to answer with their expert opinion.
The show will be broadcast Sundays at 7:30am; with a repeat airing the following Saturday at 5:30am. The first show is scheduled for Sunday, August 13th.
A Big Success! August ’06 Mini-Workshop
August, 2006Your Talent is Your Business
The hot, hot, hot 98 degree days of summer did not inconvenience the creative artists that joined us for the August mini-workshop -- because in this cool, air-conditioned friendly setting -- passion was reignited, ideas were shared, and solutions were put into practice immediately. We were also joined by writer, Gregory Koutrouby, who visited to gain a first-hand view and to learn all about Orielle Creative Company. Gregory was hired by Orielle Creative Company to write an article that was submitted to The Art Buyer magazine at the request of the publisher. Gregory was inspired, and we loved his final draft.
Quote: Very inspiring. Touched on things that got me thinking about other ways of pursuing my career by treating it as a business. Rachel Errington, Actor.
The hot, hot, hot 98 degree days of summer did not inconvenience the creative artists that joined us for the August mini-workshop -- because in this cool, air-conditioned friendly setting -- passion was reignited, ideas were shared, and solutions were put into practice immediately. We were also joined by writer, Gregory Koutrouby, who visited to gain a first-hand view and to learn all about Orielle Creative Company. Gregory was hired by Orielle Creative Company to write an article that was submitted to The Art Buyer magazine at the request of the publisher. Gregory was inspired, and we loved his final draft.
Quote: Very inspiring. Touched on things that got me thinking about other ways of pursuing my career by treating it as a business. Rachel Errington, Actor.
A Big Success! June ’06 Mini-Workshop
June, 2006The June ’06 Mini-Workshop was a big success!
On Wednesday, June 28th, Orielle Artists held their monthly mini-workshop:
Business Planning Essentials for Actors*
*Creative artists of all disciplines are always invited and encouraged to attend!
This mini-workshop bought together participants from different creative backgrounds. But the one thing everyone had in common was that they wanted to put more “business” into their show business! Participants walked away with a better understanding of how to navigate and enhance their creative career by adding a few simple business tools -- without distracting from their creative goals. Following the presentation, a Question & Answer segment provided information and resources for all, and we closed with networking in a comfortable casual setting.
On Wednesday, June 28th, Orielle Artists held their monthly mini-workshop:
Business Planning Essentials for Actors*
*Creative artists of all disciplines are always invited and encouraged to attend!
This mini-workshop bought together participants from different creative backgrounds. But the one thing everyone had in common was that they wanted to put more “business” into their show business! Participants walked away with a better understanding of how to navigate and enhance their creative career by adding a few simple business tools -- without distracting from their creative goals. Following the presentation, a Question & Answer segment provided information and resources for all, and we closed with networking in a comfortable casual setting.
Exclusive Offer for Orielle Artists Mini-Workshops
May, 2006Limited Time Only!
Come participate in one of the Orielle Artists “mini-workshops” which take place every month. Each “mini-workshop” is 90 minutes in length. There is an afternoon session, an early evening session, and a Saturday afternoon session.
Involve yourself in an informative and stimulating career-focused experience to make your creative career “the best it can be.”
Small intimate group size.
Ample time for “Question & Answer” segment.
All workshops are information-packed.
Network with other artists and broaden your “community”
Get started immediately and take advantage of this special offer!
Call or e-mail to reserve your space today.
Join the Orielle Artists e-mail list and we will provide you with information including topic, dates and time of our upcoming monthly workshop.
Come participate in one of the Orielle Artists “mini-workshops” which take place every month. Each “mini-workshop” is 90 minutes in length. There is an afternoon session, an early evening session, and a Saturday afternoon session.
Involve yourself in an informative and stimulating career-focused experience to make your creative career “the best it can be.”
Small intimate group size.
Ample time for “Question & Answer” segment.
All workshops are information-packed.
Network with other artists and broaden your “community”
Get started immediately and take advantage of this special offer!
Call or e-mail to reserve your space today.
Join the Orielle Artists e-mail list and we will provide you with information including topic, dates and time of our upcoming monthly workshop.
