Sheila L. Speller is president and founder of Orielle Creative Company LLC, a boutique business consulting company serving creative artists and creative professionals, arts organizations and entertainment companies. Orielle Creative Company was established to provide creative individuals of all disciplines with an environment to obtain services and resources that assist in organizing their creative life with business tools -- to create a manageable and profitable lifestyle.

Sheila is a seasoned professional with over twenty years experience in front of the camera and behind-the-scenes, in the performing arts and entertainment industry.

As president of Orielle Creative Company, she now combines her wealth of knowledge from both the creative and business arenas, to help empower artists and creative professionals to assist them with integrating the business of their artistic discipline into their creative life, to reach their full professional potential.

Professional Memberships and Industry Assocations:

The Broadway League
The League of Professional Theatre Women
Commercial Theatre Institute / Producer's Program
New York Women in Film & Television
New York Coalition of Professional Women in the Arts & Media -- Past Board Member
"Made In NY" Vendor -- Mayor's Office of Film, Theatre & Broadcasting

Non-Profit -- Development, Grants
Ms. Speller has experience in the field of non-profit arts in the area of Development, Grants and Grant Research, Fundraising and Special Events and has worked with the Westchester Arts Council and the Dance Theatre of Harlem. In the entertainment industry, she has worked with Ron Delsener Enterprises, producer of the Jones Beach Summer Concerts, as well as concerts for Madison Square Garden, Nassau Coliseum and the Beacon Theatre, working in the area of concert promotion and marketing, and tour scheduling. She held a position at SpringGreene Marketing, a film and video marketing company where she worked on product placement and nation-wide marketing/special events projects for film including "Dirty Dancing", "Pippi Longstocking" and "Wild Orchid", to name a few.

Educational Background
Ms. Speller attended Howard University in Washington, DC and earned a B.A. degree in Dance and Theatre from the University of Maryland at College Park. At New York University, was enrolled in the Masters program working towards her degree in Arts Administration. Having completed one year, she made the decision to obtain hands-on experience in the field and in turn completed coursework towards a Certificate from the School of Continuing and Professional Studies in Entertainment Public Relations and Entertainment Marketing. Ms. Speller holds an M.B.A. in Media Management from the Metropolitan College of New York with a specialization in Media Management focuses on the industries of Film, Television, Theatre, Arts Administration, Music, and core business concentration in Finance, Media Economics, Accounting, Marketing, Entertainment Law, Contracts & Negotiation, Internet Business Models and eCommerce, and Entrepreneurship.

She served as Chairperson for the Conference Agenda and Speakers Committee coordinating a panel of notable media industry professionals for the conference "Looking towards the Future: Trends in Media" held in Tribeca. All money raised from the event was donated to ArtStart, a non-profit charitable organization that provides at-risk children and adolescents in New York City with opportunities to learn, create, and communicate through the arts and media.

Background -- Performance, Coach, Independent Casting Director
As a professional actor and member of Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA), and Actors' Equity Association (AEA), she has worked on stage, in film, television, commercials, on daytime soaps, and voiceover artist. She worked as a model in commercial print and plus fashion for over fifteen years. Also a private acting coach, she has worked with diverse clientele over ten years and assisted actors with: crafting a monologue, audition preparation, marketing for actors, and "the business of the business". She honed directing skills in theatre and short film, and now concentrates her efforts as a theatrical producer. As an independent casting director, she cast her directing debut film project, as well as short-film projects for film producers, and continues her role as Independent Casting Director for theatre projects she is developing as a Producer.

Producing, Business, Memberships, Boards
Ms. Speller attended the 57th Annual Cannes Film Festival to participate in the "Marché du Film", the international film buyers and distributors market in Cannes, France. She regularly attends the Commercial Theatre Institute annual conference "Producing for the Theatre", and was nominated and accepted into the CTI Producer's Program and completed the 14-week commitment in May 2007. The Commercial Theatre Institute is a project of the Theater Development Fund (TDF) and The League of American Theatres and Producers, Inc. She served her term as an Executive Board Member of New York Coalition of Professional Women in the Arts & Media as Vice President of Communications, and is a member of New York Women in Film and Television, and a member of the League of Professional Theatre Women.  She served for three years as a volunteer Work Group Leader for Workshop in Business Opportunities (WIBO), a 16-week workshop, 'How to Build a Growing Profitable Business' for entrepreneurs in NYC, and is a past-Board Member of GO-TV, Greater Ossining Television where she served on the Board of Directors as a volunteer in her community for two years.  Orielle Creative Company is an organization member of the Harlem Arts Alliance. Ms. Speller is a Freelance Consultant/Museum Educator with the Studio Museum in Harlem, and an Advisory Board Member of Yellow Paint.

Public Speaker
Ms. Speller is an informative and dynamic public speaker who presents on a range of arts and entertainment industry topics. She has been invited to lecture at The College of New Rochelle/Brooklyn Campus and the Rosa Parks Campus/Harlem, at the Metropolitan College of New York, and for the Upward Bound Program at the Borough of Manhattan Community College. She presented a seminar -- Business for Creative Professionals for students and alumni of the prestigious School of Visual Arts, and is invited to speak at other industry events. She recently was invited as guest expert for the webinar series 'So You Want to Be a Creative Professional' presented by Everything is Yellow, and was a guest speaker at the TRU Producer's Bootcamp: Raising Money for Theatre.

She is inspired by the creative community that she serves every day.

Referenced Web Sites:

The Broadway League (http://www.broadwayleague.org)
Commercial Theatre Institute (http://www.commercialtheatreinstitute.com)
American League of Theatres and Producers (http://www.livebroadway.org)
Theatre Development Fund (http://www.tdf.org)
"Made in NY" Vendor (http://www.nyc.gov/html/film/html/discounts/discounts_home.shtml)
New York Women in Film and Television (http://www.nywift.org)
League of Professional Theatre Women (http://www.theatrewomen.org)
New York Coalition of Professional Women in Arts & Media (http://www.nycwam.com)
Screen Actors Guild (http://www.sag.org)
American Federation of Television and Radio Artists (http://www.aftra.org)
Actors' Equity Association (http://www.actorsequity.org)
Cannes Film Festival (http://www.festival-cannes.fr)
Studio Museum in Harlem (http://www.studiomuseum.org)
Harlem Arts Alliance (http://www.harlemaa.org)
School of Visual Arts (http://www.schoolofvisualarts.edu)
Everything Is Yellow (http://www.everythingisyellow.com)
TRU Producer Boot Camp 2009 (http://www.truonline.org/BootCampMoney.htm)
TRU Producer Boot Camp 2010 (http://www.truonline.org/BootCampMoney10.htm)
WIBO (http://www.wibo.org)
Westchester Arts Council (http://www.westarts.com)
Dance Theatre of Harlem (http://www.dancetheatreofharlem.org)
Howard University (http://www.howard.edu)
University of Maryland-College Park (http://www.umd.edu)
New York University (http://www.nyu.edu)
Metropolitan College of New York (http://www.mcny.edu/business/mba_mediamanage.php)
Art Start (http://www.art-start.org)